A Boutique NYC Hotel Group (eCommerce, Travel Industry) - Digital Marketing Case Study
Overview
Increased direct conversion revenue by 40% & decreased CPC 3x times for a Boutique NYC Hotel Group (eCommerce, Travel Industry)
Background
A boutique hotel group in Brooklyn, NY owns several properties in New York, ranging from 20 to 150 rooms and provides a great alternative to overly expensive Manhattan hotels with small dorm-like rooms and poor serviceĀ
Most of the hotels rely on OTAs (Online Travel Agencies, such as Expedia) nowadays that charge huge commissions (up to 25% from a booking), and hotels have little control of their marketing in addition to those expenses
In partnership with a web development company specializing in hotel marketing, Duck Your Agency team achieved unprecedented results by increasing direct website bookings by over 40% while decreasing CPC 3x times and more results that you can see below
Objectives
Increase direct bookings through multiple hotel website
Selected Results
Increased direct conversion (direct bookings) revenue by over 40% through a combination of Google Ads, Facebook Ads, On-Site Optimization, and Email Marketing
CPC (Cost per Click) for Google Ads campaign was decreased 3x times for strategic keywords
Increased website conversion rate by 18% through multiple website conversion rate optimization techniques
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