Express Case Studies

Marks Jewelers (The Luxury & Jewelry Industry, eCommerce) - Digital Marketing Case Study

Marks Jewelers - The Luxury and Jewelry Industry Case Study


  • 300%+ Increase In Conversions Within 8-Month Period (The Luxury & Jewelry Industry, eCommerce)


  • Marks Jewelers is one of the largest jewelry stores in Pennsylvania, rated the best in Philadelphia, with 15,000 square-foot flagship store and thousands of products in-store and online
  • They weren’t satisfied with previous marketing agencies and contractors and reached out to Duck Your Agency with the goal to increase online and in-store conversions


  • Increase conversions
  • Decrease Cost Per Conversion and CPA through a brand new digital marketing strategy with a heavy focus on PPC
  • Improve conversion tracking and measurement

With our unique digital marketing program Marks Jewelers was able to increase the following metrics within first 8 months of partnering with Duck Your Agency:

  • Number of website conversions: +340% (Sales, Contact form submissions, In-Store Appointments, Phone calls from website and ads)
  • Number of local Google Ads Conversions: +240% (Clicked to call, Requested directions, Visited website after seeing an ad on Google Maps)

Their Google Search, Shopping, Google Maps and Display Ads were able to dominate the local market among the following customer segments

  • Prospective clients who are looking for their name, featuring ads highlighting the latest special offers
  • Prospects who are looking for general jewelry terms
  • Prospects who are looking for a jewelry store in their area
  • Prospects who are looking for specific jewelry items
  • Even prospective clients located in their market area who are looking for their competitors!

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