A lot of companies don’t evaluate their digital marketing efforts properly which can lead to poor decision making, such as shutting down channels that are actually responsible for a decent chunk of your conversions or increasing budgets for channels that play only a small role on your customers’ journey to a conversion.
There are many things that can go wrong with digital marketing analytics, such as
Not having a proper attribution model
Determining conversion window wrong
Excluding or including repeat conversion
Not tracking phone (offline) conversion or wrongly attributing them
Not properly evaluating view-through conversions or not including them at all
At Duck Your Agency, we can help you to establish proper digital marketing analytics that will help you to determine an impact of each channel on your bottom line
We will build a custom dashboard tracking all your data in one place
We will use the latest data science to help you make the right decision along the way
We will implement the latest finding to your campaigns, so you will get the most ROI/ROAS for your marketing campaigns!
Contact us and see how we can increase conversions for your business: