Express Case Studies

Field Goods (eCommerce, Food and Beverage Industry) - Digital Marketing Case Study

field goods digital marketing case study

Overview

  • Increased Google and Facebook conversions by 30%+ while decreasing CPA for Field Goods (eCommerce, Food and Beverage Industry)

Background

  • Field Goods is a virtual farmer’s market serving New York customers since 2011. In 2020 they launched their new website with the goal to increase their market share and provide an easier way to order deliveries and pickups of the freshest locally produced farm products to their existing customers 
  • The FieldField Goods team reached out to Duck Your Agency with a request to help manage their PPC (Pay Per Click) acquisition strategy and acquire more customers at a lower cost

Objectives

  • Increase conversions
  • Decrease CPA of branded and non-branded campaigns
  • Increase Facebook ROAS
  • Resolve data discrepancies between Facebook ads/Google ads and Google Analytics data

Selected Results

  • Increased total PPC conversions and conversion value (Google Ads + Facebook Ads) by 30% compared to the previous period
  • Discovered the most profitable non-branded keywords and achieved an unprecedented 4 ROAS within the first 45 days of managing campaigns
  • Prospecting Facebook campaigns achieved 7+ ROAS
  • Blended CPA is 100% less than the industry benchmark for Google Ads
  • Adjusted analytics and evaluation models to show the real impact of Google and Facebook ads and their impact on other channels

Client’s Feedback

  • Duck Your Agency with Sergey as a senior digital marketing strategist was a pleasure to work with across our digital marketing efforts for Field Goods. From our first conversation, he was bringing new ideas to the table. Most importantly he was fast and motivated! As a small business, every day counts, and Sergey understood that. He onboarded quickly, reviewed past performance, and within a week was making changes to optimize our performance and bring about results. Moreover, he did all of it with a smile and a sense of humor. Duck Your Agency would be a great help to any team looking for fast and effective digital marketing.
    • Evelyn Mendoza (Marketing Consultant for Field Goods)

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