Paid search is one of the main revenue generators for many businesses, so it’s important to hire an experienced team to get the most of your paid search channels
We use the best digital marketing practices combined with our proprietary tools and techniques to get the most of Google Search Ads, Google Shopping Ads, and Bing Ads
We monitor and constantly optimise towards our CPA and/or ROAS goals multiple variables, such as
Keywords
Audiences
Creatives/copy
Demographics
Income
Devices
And more
We also pay attention to your competitors strategy and their best practices
Use the latest tools and data science to add even more value
Paid Search for Prospecting (Non-Branded Keywords)
Although a lot of businesses (especially smaller businesses with lower budgets) find it challenging to make Non-Branded Google Ads work, with a granular optimization strategy, proper analytics attribution, and understanding of LTV (lifetime value) of a customer, Duck Your Agency achieved a great ROAS (Return On Ad Spend) for multiple clients on non-branded search ads
Non-Branded keywords also correlate with Branded, Organic, and Direct traffic, so it’s important not to underestimate those and attribute that traffic to conversion properly
Paid Search for Branded Keywords
A lot of business overspend or under-optimise branded campaigns, since they work in most of the cases
At Duck Your Agency, we achieved even better results for branded search terms, through constant optimisation and campaign restructure, and understanding how branded search queries correlate with other channels
We were able to decrease CPA (Cost Per Action/Ascuisition) for Branded campaigns by 20-50% for some clients
Contact us and see how we can increase conversions for your business: